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More than networking – Using LinkedIn to build your business and your professional brand
Wednesday, May 18, 2011 from 6:00 PM to 7:30 PM (EST)
Wednesday, May 18 – Doors open 6 pm for a 6.30 pm start
VENUE: The Order of Melbourne, Level 2/401 Swanston St, Melbourne
SPEAKERS: Cliff Rosenberg (Managing Director, LinkedIn, Australia/New Zealand) and Jennifer Bishop (LinkedIn Strategist for Marketing, Sales Professionals & CEOs)
LinkedIn recently clocked up 100 million members globally – locally, we have hit the two million mark in Australia.
Such scale has made LinkedIn a formidable social platform for professionals and businesses to connect and power conversations. New tools such as LinkedIn Signal are enabling professionals to gain valuable insights from their network. Businesses can use the power of recommendations in their Company Page to drive viral ‘word-of-mouth’ publicity for their products and services. Its powerful recruitment offering combined with its targeted advertising capabilities is fueling increased engagement from businesses on LinkedIn
In this special Social Media Club Melbourne event, Cliff will talk about LinkedIn’s diverse business model, user engagement, recruitment capabilities and opportunities to promote your professional brand. Internet marketing strategist and renowned LinkedIn specialist, Jennifer Bishop, will offer case studies and insights into how to use LinkedIn as a business marketing tool.
The speakers for the event are:
Cliff Rosenberg - Managing Director, LinkedIn Australia & New Zealand
Cliff has a distinguished 20-year career in the digital space, both as an entrepreneur and executive. He was formerly the managing director of Yahoo! Australia and New Zealand. Most recently, he has taken on a number of directorships including chairman of Sound Alliance, one of Australia’s largest independent online publishers. He earned a master of science degree in management as well as bachelor’s degree of business science in economics and marketing.
Jennifer Bishop - Director, Content & Copy Australia/LinkedIn Strategist for Marketing, Sales Professionals & CEOs
Jennifer is an Internet Marketing Strategist, with 20 years in marketing, consulting and training. Experienced in working with ASX companies on client and agency side for telcos, utilities, financial services, professional services and manufacturing . Jennifer regularly conducts workshops on LinkedIn for professional and corporate branding.
THIS EVENT SUPPORTED BY:
Digital Sport Summit returns to Melbourne on June 8th 2011 with a great line-up of International and Australian. Held at the MCG, it provides a great opportunity to hear from web and social media pioneers who are changing the face of both Australian and international sport.